Skip to content Skip to footer
Share

Use Youtube to Drive Traffic

While the primary value of posting videos on YouTube is engaging people on the YouTube platform to watch your video, there’s an opportunity to drive people off of YouTube, to your website. This can be done in one of two ways.

The first way is in the video content to suggest that people visit your website to learn more about something.

The second method is to put links in the description.

The success of this tactic relies on two pieces. One that you capture people’s attention and imagination using video on YouTube. The second piece is that once you have their attention you insert calls to action in your video or video descriptions.

You May Also Like

Post Videos, Organically

(High) Usually 1 Year or Longer, (Low) Less than 3 months, (Medium) 3 Months to 1 Year, $0, Awareness, Drive Traffic, Generate Leads, Improve Customer Service, Sell Products, Sell Services, social media management, Under $5,000, video production

Posting videos organically in the context of marketing and social media means sharing videos on platforms without paid promotion or advertising, relying on natural reach and engagement to reach the audience.

Run Video View Ads

(Low) Less than 3 months, (Medium) 3 Months to 1 Year, $0, $5,000 - $10,000, Awareness, More than $10k, Under $5,000, video production

Video view ads are among the most inexpensive you can purchase on social platforms. Many platforms are heavily pushing video and as a result have lowered the price for these ad formats. Not every network allows for video ads. You can run video…

Run Engagement Ads

(Low) Less than 3 months, Awareness, copywriting, Improve Customer Service, social media management, Under $5,000

Judging by the number of boosted posts I’ve seen, this seems to be one of the most common tactics in a social media strategy. However, this tactic is really only useful if you understand what it accomplishes. Engagement ads are designed to…

Show CommentsClose Comments

Leave a comment