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build a heroic brand

Explore all Brand posts.

When I say Superman, you probably know who I’m talking about. You probably know what he looks like, what his chest insignia looks like, and what values he stands for. The same is true for most of the well-known superheroes. They have…
The fact that you exist shapes the world. What dent do you aspire to make? Today, I ask you to think about and share your vision for a better world.
Today, I’m going to do a little Q&A. These are 4 questions, about Brand, that I found on Quora. I picked ones related to one another that when answered and combined, should help to give you a strong overview of what it…
Do you struggle to clearly communicate your company’s identity? Sadly, most traditional branding methods fall short. Discover how diving deep beyond profits can unearth your true purpose and revolutionize your brand.
For today's post, I want to talk about the widgets you make. "Widget" is our stand-in for products and services. If you sold your widgets for $1 each, you would need to sell 1,000 widgets to make $1,000. At $10 each,…
What is Brand? Ask 10 different people and the answers will generally fall into these two camps: Brand are logos, fonts, and colors. Brand is something about connecting with ideal customers through story. In either of these two categories of response, Brand…
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