If part of your social media strategy includes awareness, lead generation or sales, it’s hard to beat video.

They’re primarily two different types of video proliferating social media the steps.

One is the traditional landscape video. The second is the portrait story format video.

Each of these is broken into longform and short form content. Each network is going to have different specifications on the length and resolution a video. You should look each of them up as they change regularly. However when creating video it is advised that you create the video in a way where you are either shooting for both or you’re shooting two different videos at the same time for publication on either format.

When making long-form video, it’s a smart idea to repurpose that video into shorter cuts of the same video. This allows you to take one asset and turn it into multiple assets.

Once you’ve created your video content, post it organically and in the proper native format on as many platforms as possible. Youtube, FB, Instagram, Twitter, Linkedin, etc

For stories: Instagram, Facebook, TikTok, and Snapchat

For Short Form Vertical Video: Instagram Reels, TikTok, Youtube Shorts

It is strongly advised that whenever possible, you add captions to open the opportunity for people to be able to watch without sound.