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Customer service is often overlooked in social media strategy. This is a mistake. It shouldn’t surprise anyone that companies that focus on happy customers and referrals tend to have a more positive social media presence than those that don’t. Customer service is…

Social promotions are largely impacted by exclusivity and time. Exclusivity: Offer special promotions only to those who like/follow your business, have subscribed to your email list, or have previously made a purchase. Time: Offer promotions for only a short amount of time,…

Product catalog campaigns are a type of ad that can be run on Facebook and Instagram. This campaign is a type of conversion campaign that automatically promotes relevant products to your audience. The set up involves connecting your ecommerce site to your…

First, a Conversion is to be defined as: the action you wish for someone to take. A conversion can be a sale, an opt-in, or simply landing on a specific page of the website. This definition is important. Conversion campaigns are designed…

The longer the video, the more significant the commitment the viewer must have should they choose to watch it in its entirety. Long form video is ideally suited for middle and bottom of the funnel marketing, and customer service. These longer videos…

Want to generate leads? Maybe you should consider lead generation ads for your social media strategy. Lead form ads are not available on every social media advertising platform. However on Facebook, Instagram, Twitter, and LinkedIn these ad units are available. These forms…

This is perhaps one of the most essential modern day tactics in a social media strategy. You’ve probably heard a lot of talk about “the funnel.” To make it simple, you just need to understand that not all of your buyers are…

While the primary value of posting videos on YouTube is engaging people on the YouTube platform to watch your video, there’s an opportunity to drive people off of YouTube, to your website. This can be done in one of two ways. The…

At the beginning of this post, I mentioned that there are 5 options in a typical social media strategy. This is one of them. People want to read, share, and bookmark interesting content. It’s one of the reasons we all use social…