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Receiving customer feedback is vitally important for the success of your business and the happiness of your customers. Company reviews can be a powerful tool for your business if leveraged correctly. This valuable feedback can provide you with insights for things you’re…

Among all of the tactics listed in this post, this one may have the most far reaching implications. Creating a strong company culture can have a profound impact on every aspect of the business including marketing, sales and customer experience. Internal communication…

Customer service is often overlooked in social media strategy. This is a mistake. It shouldn’t surprise anyone that companies that focus on happy customers and referrals tend to have a more positive social media presence than those that don’t. Customer service is…

When building your social media strategy, do something unconventional: actually invest time and energy (maybe even money) into social listening. Social listening can help you proactively listen to conversations happening about your business or industry so that you take part in them.…

In today’s era of constant connectivity, customers expect answers immediately. Whether or not that response is gotten could be the difference between a customer choosing your product/service over a competitor’s. This can easily be done for most questions with a simple chat…

When your entire team is ready, your business is in a better position to win in every area including marketing, sales and customer service. It’s important to remember that anyone on your team could have to handle a customer service issue an…

Hosting a meetup or event is a great way to meet new people and create a community. IF you play your cards right, you can then migrate this community into a place where you can remarket to them. This requires that you…

Live video was all the rage for a short period of time. It still has plenty of applications though. Using Periscope for Twitter, Facebook live or Instagram live, you can create live video and answer questions from the audience in real time.…

Aside from the possibility of going viral or becoming internet famous, the big reason why virtually everyone initially fell in love with social media, was the opportunity to connect with other human beings one-to-one without an intermediary. There’s no other way to…