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Among all of the tactics listed in this post, this one may have the most far reaching implications. Creating a strong company culture can have a profound impact on every aspect of the business including marketing, sales and customer experience. Internal communication…

When building your social media strategy, do something unconventional: actually invest time and energy (maybe even money) into social listening. Social listening can help you proactively listen to conversations happening about your business or industry so that you take part in them.…

Aside from the possibility of going viral or becoming internet famous, the big reason why virtually everyone initially fell in love with social media, was the opportunity to connect with other human beings one-to-one without an intermediary. There’s no other way to…

Live chat is the leading form of digital contact method, beating out email and social media. Today, more than 30% of customers expect live chat on your website – and for customers that visit your website on a mobile device, this number…

Newsjacking and trend-hunting are two closely related ideas of following what is already getting attention online and drafting behind it to draw attention to yourself. Important point about both of these ideas is to make sure that it is congruent with your…

Just because contests and sweepstakes are a transparent way of engaging an audience, that doesn’t mean it’s not effective. You’ll want to be sure to to pay attention to the rules and regulations on each platform surrounding how you can run sweepstakes…

Why make one piece of content when you can make 20? Many organizations go into the business of content production and spin their wheels, waste their resources, and consequently see little results from all of their work. Instead, understanding the simple principle…

Partnering with celebrities is a different animal entirely from other influencer marketing. Celebrities are generally used to being paid large sums of money for their influence. Celebrities in this case would be defined as people who is audiences expand well be on…

Though not the cornerstone of social media strategy that they once were, Tweetchats are still an interesting way to meet new people and showcase experience and expertise. The way a tweetchat works is that the host of the tweetchat chooses a hashtag…

“Building communities” is the corner square of social media buzzword bingo. But despite the over usage of the phrase, there’s plenty of good reasons to make building a community a central tactic in your social media strategy. The thing that most people…