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Receiving customer feedback is vitally important for the success of your business and the happiness of your customers. Company reviews can be a powerful tool for your business if leveraged correctly. This valuable feedback can provide you with insights for things you’re…

Among all of the tactics listed in this post, this one may have the most far reaching implications. Creating a strong company culture can have a profound impact on every aspect of the business including marketing, sales and customer experience. Internal communication…

Customer service is often overlooked in social media strategy. This is a mistake. It shouldn’t surprise anyone that companies that focus on happy customers and referrals tend to have a more positive social media presence than those that don’t. Customer service is…

When building your social media strategy, do something unconventional: actually invest time and energy (maybe even money) into social listening. Social listening can help you proactively listen to conversations happening about your business or industry so that you take part in them.…

In today’s era of constant connectivity, customers expect answers immediately. Whether or not that response is gotten could be the difference between a customer choosing your product/service over a competitor’s. This can easily be done for most questions with a simple chat…

Aside from the possibility of going viral or becoming internet famous, the big reason why virtually everyone initially fell in love with social media, was the opportunity to connect with other human beings one-to-one without an intermediary. There’s no other way to…

Email Marketing is still among the highest converting digital marketing tactics around. Automation helps to make this process easier and more targeted. Both paid and organic social media activity can drive people to an opt-in point that triggers an email drip sequence.…

The longer the video, the more significant the commitment the viewer must have should they choose to watch it in its entirety. Long form video is ideally suited for middle and bottom of the funnel marketing, and customer service. These longer videos…

Becoming a “YouTuber” sounds so glamorous. You imagine going viral, getting billions of years, and deciding what to do with all of that ad revenue. But running a successful YouTube channel is not just about making funny prank videos. It’s a lot…