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Receiving customer feedback is vitally important for the success of your business and the happiness of your customers. Company reviews can be a powerful tool for your business if leveraged correctly. This valuable feedback can provide you with insights for things you’re…

Among all of the tactics listed in this post, this one may have the most far reaching implications. Creating a strong company culture can have a profound impact on every aspect of the business including marketing, sales and customer experience. Internal communication…

When your entire team is ready, your business is in a better position to win in every area including marketing, sales and customer service. It’s important to remember that anyone on your team could have to handle a customer service issue an…

Hosting a meetup or event is a great way to meet new people and create a community. IF you play your cards right, you can then migrate this community into a place where you can remarket to them. This requires that you…

Live video was all the rage for a short period of time. It still has plenty of applications though. Using Periscope for Twitter, Facebook live or Instagram live, you can create live video and answer questions from the audience in real time.…

Email Marketing is still among the highest converting digital marketing tactics around. Automation helps to make this process easier and more targeted. Both paid and organic social media activity can drive people to an opt-in point that triggers an email drip sequence.…

Social promotions are largely impacted by exclusivity and time. Exclusivity: Offer special promotions only to those who like/follow your business, have subscribed to your email list, or have previously made a purchase. Time: Offer promotions for only a short amount of time,…

Product catalog campaigns are a type of ad that can be run on Facebook and Instagram. This campaign is a type of conversion campaign that automatically promotes relevant products to your audience. The set up involves connecting your ecommerce site to your…

First, a Conversion is to be defined as: the action you wish for someone to take. A conversion can be a sale, an opt-in, or simply landing on a specific page of the website. This definition is important. Conversion campaigns are designed…