Newsjacking and trend-hunting are two closely related ideas of following what is already getting attention online and drafting behind it to draw attention to yourself. Important point about both of these ideas is to make sure that it is congruent with your brand identity and your objectives. Simply jumping on the train because it is hard does nothing for your brand if the trend or idea is in conflict with what you do or completely irrelevant to your objectives.
David Meerman Scott coined the term newsjacking back in 2011. He defines it as “…the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” Learn more about Newsjacking here:
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