Becoming a “YouTuber” sounds so glamorous. You imagine going viral, getting billions of years, and deciding what to do with all of that ad revenue. But running a successful YouTube channel is not just about making funny prank videos. It’s a lot of work. From coming up with a concept, to the pre-production of each episode, to the actual production of each episode, and then there’s the editing… But you’re still not done because you still need to promote the episode. All that said, Youtube should be a site worthy of serious consideration for your social media strategy.

It’s been mentioned ad-nauseum at this point but YouTube is the second largest search engine behind Google, which consequently owns YouTube. Therefore if you want to be discovered as a video maker your best bet is to produce those videos and put them on YouTube for visibility on both YouTube’s search engine and Google’s.