In today’s era of constant connectivity, customers expect answers immediately. Whether or not that response is gotten could be the difference between a customer choosing your product/service over a competitor’s.
This can easily be done for most questions with a simple chat bot. Certain words or phrases can trigger responses for FAQs pertaining to hours, location, services/products, returns/exchanges, shipping, etc.
An automated response can also be triggered outside of office hours to let customers know that someone will respond as soon as possible.