Product catalog campaigns are a type of ad that can be run on Facebook and Instagram. This campaign is a type of conversion campaign that automatically promotes relevant products to your audience. The set up involves connecting your ecommerce site to your Facebook Ad Manager to create a product catalog. Once your product catalog is setup, you can target dynamic ads at users who have expressed interest on your website, in your app, or elsewhere on the internet.

Product catalog ads are an easy way to remarket with minimal effort. These automated ads can be targeted to those who abandoned their cart, view a page for a certain amount of time, or click on something. They can also be used to upsell related products or to request for a review after the product has been received.