Customer service is often overlooked in social media strategy. This is a mistake. It shouldn’t surprise anyone that companies that focus on happy customers and referrals tend to have a more positive social media presence than those that don’t.
Customer service is much more than just turning unsatisfied customers into satisfied ones. Hopefully, the majority of your customers are already happy and loyal to your product or service, so it is important to keep them that way. Rewarding your best customers is a straightforward way to accomplish this.
Using rewards to incentivize existing customers will ensure that they remain happy customers while also bringing in new sales through referrals.
Types of rewards include:
- Early Access Programs
- Exclusive Discounts
- Events
- Referral Discounts
- Customer Exclusive Contests
The key levers to pull are grouped into the following three categories:
- Added Value
- Discounts
- Status