It might seem counterintuitive to rent a billboard in order to start and execute a social media campaign, but there is nothing wrong with connecting the physical world and the digital world. Using a billboard is simply about providing clear and easy instructions on how to engage online. This can include a hashtag, A short and easy to remember web address, or even a subreddit. You are simply using a physical property in the real world to connect people to a digital property or they can be engaged… and remarketed to.

Consider how the physical and digital world’s connect in your social media strategy.