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Pin Your Post

  • Goals: Awareness, Traffic, Leads, Customer Service
  • Time: Low: Less than 3 Months
  • Budget: $0
  • Resources: None Required

While I wouldn’t bet my business on this particular tactic, it can definitely be helpful.

On both Twitter and Facebook you can pin a post to the top of your feed. The benefit of this is that when new visitors come to your profile they will see that post as the first post on your profile.

On Instagram, You can add story highlights to the top of your profile. When new visitors come to your Instagram profile they can see each of these highlights within which you can direct people to blog posts, or YouTube videos, or any other sort of link. If you have a business account and over 10,000 followers you can add direct links as well.

On YouTube, if you’re able to have a channel welcome video for new visitors and returning visitors. You can use this post and very much the same way as a pin to Facebook or Twitter post.

Additional ways you can employ the same idea or to create content that sits in your cover image or profile photo of the direct people to specific resources.

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