Micro influencers can be defined in a variety of different ways. Some people make the cut off 5,000 followers, others will say 10,000, and there are certainly tens dozens of other cut off points arbitrarily chosen.

Micro-influencers should be thought of as a person who has a small following and within which they have some reasonable measure of attention. These are individuals who are not used to being page large sums of money for their reach. But from time to time are offered small sums of money or free product in order to create content or begin a conversation with their audience. Influencer marketing allows brands and individuals to reach new audiences that already have an established and trusted relationship.

Micro-influencers can use their influential power to persuade their audience of your product’s value with reviews, testimonials, and special offers.