Industry influencers are defined differently than micro-influencers or celebrities, though they may fall into one of those two groups as well. Industry influencers typically are subject matter experts in their field, and widely known among a particular industry. The size of their audience can vary greatly, but what is consistent is the trusted relationship their audience has with them within their industry.

Working with industry influencers is typically more expensive than working with micro-influencers, but it doesn’t always have to be. In some cases industry influencers can give you access to an audience through an existing publication that they may write for, podcast that they run, or YouTube channel that they regularly create content for.

Industry influencers can use their influential power to persuade their audience of your product’s value with reviews, testimonials, and special offers.