Among all of the tactics listed in this post, this one may have the most far reaching implications. Creating a strong company culture can have a profound impact on every aspect of the business including marketing, sales and customer experience. Internal communication and transparency are essential to foster an environment where employees feel heard, valued, and appreciated. When employees are happy, it shows – especially in the digital age that we live in.

Your internal culture is the same thing as your brand so you need to make sure your employees are set up for success through strong internal processes. Don’t neglect this area of your business for your social media strategy.

If you, as a company, put employees first and customers second, then in turn your employees will put customers first. Having an open and transparent office environment where employees can openly communicate with one another allows for this type of operation. When your team feels a sense of ownership in their company, they are more likely to proactively promote the interests of their company which leads to greater reach and influx of opportunities.

This is especially useful because among the best ways to grow your organic reach is to leverage the aggregate reach of your employees. In most cases the combined reach of all employees of an organization exceeds that of the company’s brand of channel. On top of that, the trust and relationship to each individual employee has built with their own network exceeds that of the trust the most organizations are able to build with their audiences. By creating processes and incentives for your employees to become involved in the social sharing of content that the organization producers, you give yourself a better chance of reaching a larger audience with a higher degree of trust.

Ways to improve your company’s internal communication and transparency include:

• Investing in internal communication tools, such as Slack , Microsoft Teams or Yammer
• Clearly communicating to your team about company news, hires/fires, new business, etc.
• Acknowledging the work and accomplishments of your team externally
• Providing employees with company content to share with their networks
• Encouraging and participating in non-work-related conversations and activities