Utilizing personalization in your digital and social marketing can increase sales by an average of 19%.

Various ways to personalize include:

• Targeting ads of products that the audience has already shown interest in
• Targeting specific content to niche interest groups
• Using a call to action that is both dynamic and relevant to the previous behavior of users
• Using Smart Fields on download form that already include the information of the recipient
• Adding the name of recipient, company’s name or any other topic of interest to a subject line
• Sending a follow-up email that thanks the customer and includes future recommendations.