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Get Serious About Personalization

Utilizing personalization in your digital and social marketing can increase sales by an average of 19%.

Various ways to personalize include:

  • Targeting ads of products that the audience has already shown interest in
  • Targeting specific content to niche interest groups
  • Using a call to action that is both dynamic and relevant to the previous behavior of users
  • Using Smart Fields on download form that already include the information of the recipient
  • Adding the name of recipient, company’s name or any other topic of interest to a subject line
  • Sending a follow-up email that thanks the customer and includes future recommendations.
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