Links still matter in SEO. Anyone that tells you differently is misinformed. And while this post isn’t about link building there’s no reason that you can’t use social media to find link opportunities. This tactic belongs partly in your social media strategy, partly in your link building strategy.

As you’re designing your content, a blog post that’s unique interesting and full of valuable information for target audience, you should also be looking out for opportunities for other blog posts and resource pages to link to your comprehensive post. When you find those pages social media can often be an easy way to reach the editor or lead blogger of the publication or resource page.