Similar to starting your own podcast being a guest on somebody else’s podcast is a great way to reach a new audience. Many podcast or’s are constantly searching for new and interesting guests. To start go to iTunes and search for the keywords relevant to your business. This will help you to find podcast that your target audience will likely be listening to.

Look for popular podcast and start there then work your way down. In order to get booked as a guest on the podcast, you’ll need to write an interesting and convincing pitch as to why you should be a guest. This will need to be written for each and every podcast that you pitch.

An alternative to doing this work yourself is to hire a company that books interview guests such as Interview Valet.