Don’t think about chocolate cake
Try not to think about chocolate cake for the next ten seconds. I’ll wait. What happens next says a lot about how your attention really works.
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Escape the Box
Why do unwritten workplace rules feel so absolute? Is there a hidden bias behind “correct” behavior? If so, how can we build systems that fit real people?
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Time and Relative Dimensions in Space
When a client says they want it “fast,” they rarely mean what you think — and that gap is costing more than time.
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Never let them tell you who you are
There will be people who try to tell you who you are and what you believe. But we should be very careful about who and what we let define us.
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To Be Taken Literally
Three ways to ask for help. Three completely different answers. Which one are you actually asking for?
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All Offers Are Conditional
After years of selling, something clicked — it has less to do with our offers being good than another set of patterns that influence buying behavior.
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The Resilience Challenge
The secret to resilience isn’t what you think. It’s not about getting up faster — it’s about what keeps you getting up at all.
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The Deep Importance of Snow Days
Snow days force us to slow down and remember what matters. But the real lesson isn’t just about rest—it’s about recognizing who keeps our world running and who suffers through emergencies every day.
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The Self-Sacrifice Challenge
Every choice is a sacrifice. We’re saying yes to one thing and no to another. As costs rise and consequences grow, now is the time to get clear on what you’re willing to give up—before you have to decide.
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The Protection Challenge
Protection is the willingness to intervene to interrupt or prevent harm. What will you protect? Your family? Your values? A stranger? Challenge yourself to expand that circle.
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