How to determine your marketing budget
Learn how to set a marketing budget using two common methods: a percentage of annual revenue or “backing into it.” Discover tips for prioritizing ROI and the importance of adjusting strategies over time.
Becoming Superhuman with Jeff Gibbard | GerbyCasts with Phil Gerbyshak
Check out this episode of Becoming Superhuman with Jeff Gibbard on GerbyCasts with Phil Gerbyshak.
Marketing Strategy: Planning for Membership Organizations and Non-Profits
Learn how to build a strategic communication and marketing plan for membership organizations and non-profits. Discover key strategies to attract donors, volunteers, and members, and achieve your goals effectively.
The Podcast Monetization Strategy You Didn’t Think About
Most podcasts fail by episode 14, but there’s a hidden path to success beyond just chasing downloads. Discover how inviting the right guests can drive significant revenue and build valuable connections.
Firsts and lasts
Reflecting on firsts and lasts, from cigarettes to career milestones, reminds us of life’s fleeting nature. Seize control over your choices, shaping meaningful firsts and lasting changes.
What’s the difference between Branding & Copywriting?
Discover why branding is more than just words. Learn how to align your copywriting with your brand’s true purpose and voice. Start with your core values to make your message unique and impactful.
How to Write a Book
Writing a book is tough but rewarding. Learn how I tackled it: finding my “why,” outlining my ideas, and discovering my writing style. Use my journey to inspire your own book-writing adventure.
Padding vs Adding
Learn how to manage project timelines and avoid burnout. Discover the benefits of padding prices, adding fees, and valuing your time. Ensure your business thrives even when things don’t go as planned.
Purpose, Leadership, and Potential
Join me on a journey of purpose, leadership, and unlocking human potential. Let’s spark conversations and change the world together!
Entitlement Reform and The Misalignment Crisis
Discover why modern marketing requires realistic expectations, strategic thinking, and a deep understanding of complexities.
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