Maybe Pack a Parachute
Speed feels productive right up until it isn’t. Before your next hire, tool, or launch, try this two-part challenge for knowing if you’re actually ready.
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All Offers Are Conditional
After years of selling, something clicked — it has less to do with our offers being good than another set of patterns that influence buying behavior.
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After Working With Hundreds of Leaders, Here’s What’s Actually Burning Out Your Best People
“Most leaders can see when people are overworked. Far fewer can see when people are working on exactly the wrong things — and what it’s quietly costing them.”
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Go Out Swinging: The Dec Q4 Plan
The end of the year isn’t dead time—it’s opportunity time. Here’s my three-step process for getting a few more wins before January while everyone else has already checked out.
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Offers For Impact, Part 3: When to Go Premium
Premium pricing isn’t exclusionary when you’ve built a complete ecosystem. Here’s when you’re ready to go premium, how to determine what warrants high-ticket pricing, and how I structure my own offers.
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Offers For Impact, Part 2: Low-Cost Entry Points
Not ready for high-ticket offers but want more than free content? Here’s how I designed four low-cost entry points—from $20 courses to $6,000/year—that preserve value while meeting people where they are.
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Offers For Impact, Part 1: Make Important Ideas Accessible
When you offer something genuinely valuable for free—not watered down, not a teaser—it doesn’t cheapen your paid work, it validates it. Here’s how I think about my four free channels and why they exist.
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How I Designed My Business to Serve a Movement, Not Just Clients
Most coaches pick one format and price point, but that excludes people at different stages. Here’s how I built a business designed to serve a movement, not maximize profit per client.
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What’s YOUR next step?
I’ve recently spoken with a number of people who are sitting at a crossroads in their career. They are feeling unsatisfied, lost, or eager for…
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Together is Our Superpower
We’re taught heroes win alone—but that’s a lie. Today, let’s talk about why “together” might be the only superpower we have left—and how to start using it.
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