Offers For Impact, Part 3: When to Go Premium

In the first two posts, I walked you through my free content and low-cost entry points.

I wanted to explain why I created my different offers, at different price points, so you’re able to think about your own ladder of offerings.

My free and lower cost entry points are both designed to provide complete value while maintaining my value, meeting people where they are, and adapting to what different brains need.

But they can’t provide everything.

• Self-paced learning has limits.
• Three-hour consultations have limits.
• Group programs have limits.

What the lower cost and free options can’t provide is sustained, personalized guidance tailored to a client’s exact situation.

In order to provide comprehensive solutions for complex organizational challenges, there needs to be another tier.

Today, let’s look at the last tier in this series: premium offers.

Confronting The Resistance

The biggest reasons that people avoid offering high ticket or premium offerings, is fear.

“I’ll lose all my clients if I raise prices”

“I don’t have enough expertise to charge that much”

For those who are doing purpose-driven work, other fears might crop up:

“It feels wrong to charge so much when people need help”

“I’ll exclude people who can’t afford it”

Here’s what I’ve learned:

High price isn’t exclusionary when you’ve put the time in to build a complete ecosystem.

That’s why we started with free content. That’s why we have low-cost entry points. Those tiers serve people who aren’t ready for premium investment—or who don’t need it.

Premium pricing becomes appropriate when someone needs something those lower tiers genuinely can’t provide.

You’re Ready for Premium Offers When:

1. Personalization & Depth are the products

The value isn’t in information (they could get that cheaper), it’s in customized application to their situation.

For instance, when I work with a client directly on Brand Strategy, I’m able to look at their specific business, understand their specific context, and build their specific heroic brand strategy.

This is the personalization and depth they cannot get on their own by searching online for Brand Strategy, or even going through my Building a Heroic Brand Strategy course.

There are going to be follow-up questions, and unforeseen issues that can only be solved by experience.

Which leads to point 2.

2. Your expertise is what creates velocity

You help clients solve problems faster or better than they could alone.

When you’ve solved similar problems before, you can see the patterns.

You can withdraw from a bank of experience and see around corners they can’t.

This is especially helpful for challenges that take time to solve.

Which leads to point 3.

3. Sustained relationships compound value

Each session builds on the last; you’re not starting over each time.

In coaching, I remember what we discussed three weeks ago.

In consulting engagements, I understand the organizational dynamics without needing them re-explained.

This accumulated context is valuable. Between the personalization, depth, speed, and compounding value, you can help clients save time and money, and achieve better results.

That should help you understand point 4.

4. You can clearly articulate the ROI

When considering premium offers, it should be clear how your guidance translates to business outcomes, personal growth, or avoided mistakes. If you can’t explain why your premium work is worth more than your lower-tier pricing, you probably shouldn’t be charging premium prices yet.

So, should you create a premium offer?

How to determine what warrants premium pricing:

If you can’t check all four of the boxes above, then you might not be ready for premium pricing yet—and that’s okay.

Focus on building credibility and delivering results at lower tiers first.

If you already have those tiers, here are some questions to ask yourself:

1. Where could I add personalization and/or depth as the main value?
2. What do people need that requires more of my time?
3. What can I do that would substantially increase the client’s ROI?

How My Premium Offers Check Each Box

Each of these offers is personalized, requires more of my time, and results in increased ROI because the advice is personalized with depth through direct access to my expertise leading to value that compounds over time. At the same time, each offer is designed to maintain my value, meet people where they are, and be adaptable and inclusive.

I’ll quickly go through how each premium offer delivers personalization, requires my time investment, creates compounding ROI, and maintains my core commitments to preserve my value, meet people where they are, and adapt to different brains.

My 1:1 Coaching

I offer two structures:

1. a package of 5 one-hour coaching sessions (I call this the 5:1:1:1)
2. a monthly ongoing coaching arrangement

Both are priced to preserve or exceed my standard rate, with incentives for longer engagements and deeper commitments.

The personalization comes from understanding each client’s specific context, challenges, and goals, allowing me to ask better questions and see patterns they can’t see yet.

The format adapts completely to how each person thinks and processes—some need tactical problem-solving, others strategic thinking time, others emotional processing.

Monthly clients get my lowest hourly rate because the sustained relationship creates compounding value; I’m not starting from scratch each session.

My Consulting

These engagements are scoped around specific deliverables.

For example: Building a Heroic Brand Strategy, setting up the Hyperfocus Mastery system with SuperBrain OS, or designing a marketing strategy.

Each goes beyond what my 3-hour Starting Point Consulting can deliver.

I’m accountable for producing the solution, not just advising, and pricing reflects both my time and the strategic value of the outcome. The work can be completed with varying levels of real-time interaction based on how each client works best, and I often bundle consulting with workshops when working with organizations.

I set the price according to a customized scope of work. This way I’m able to define exactly what success looks like upfront, preventing scope creep while ensuring I deliver what they actually need for a fair price.

My Workshops

I price my workshops at $2,000/hour with price breaks for longer engagements. Workshop pricing reflects the preparation time (often 2-3x delivery), facilitation skill, and organizational impact of working with groups.

I include multiple teaching modalities—participatory exercises, visual frameworks, discussion, reflection time, and take-home materials—to engage different types of learners within the same experience.

One workshop can shift thinking for 20+ people simultaneously while building shared language and capabilities that create team-level ROI.

The interactive format adapts to group dynamics in real-time, and I can deliver in-person or virtually depending on what serves the team best.

My Keynote Speaking

Speaking engagements allow me to inspire and align large groups around new ideas, with fees reflecting the platform, preparation, and reach of influencing large groups of people at once. I customize the key ideas to organizational context and audience needs rather than delivering generic content, ensuring relevance and impact.

The storytelling format makes complex ideas accessible while Q&A portions allow for interaction and deeper exploration.

These engagements often lead people to my lower-cost entry points or open doors for deeper consulting and workshop work.

Super Productive

The same premium pricing principles apply to my other company, Super Productive, which serves enterprise clients rather than individual entrepreneurs.

My productivity consulting firm works exclusively with teams and companies. Many of these companies are enterprise clients, primarily in biotech and pharma. These engagements can only be successful with a custom Asana implementation.

The work requires deep technical expertise, strategic thinking, and change management over sustained engagements that often span months or years. Our entire approach is built on neuroinclusive principles, designing systems that work for different thinking styles and processing preferences rather than forcing everyone into one model.

Pricing reflects the organizational ROI and fits enterprise procurement processes, while the same core commitments—preserve value, meet people where they are, adapt to different brains—guide every engagement.

Building Your Own Premium Tier

Across these three posts, you’ve seen how I’ve built an ecosystem that opens doors through free content, creates accessible entry points at multiple price levels, and delivers deep personalization for those who need it—all while preserving value and meeting people where they are.

Now it’s your turn to build yours.

Start with these questions:

1. Do people regularly ask for deeper access to you?
2. Can you create disproportionate value through personalization?
3. Are you comfortable pricing based on value, not just time?
4. Do you have lower-priced alternatives so premium isn’t the only option?

Signs you’re ready for premium offerings:

• You have more demand than capacity at current prices
• Clients regularly exceed your expectations for engagement/results
• You can clearly articulate the transformation or deliverable you provide
• You’ve proven your process works reliably
• You’re comfortable saying no to people who aren’t the right fit

Common mistakes to avoid:

• Going premium too early – Build credibility and demand at lower tiers first
• Underpricing because you’re uncomfortable – This devalues your work and attracts wrong-fit clients
• Creating premium offers you hate delivering – Just because coaching is popular doesn’t mean you should offer it
• Not having clear scope – Ambiguous engagements lead to scope creep and resentment
• Charging more by creating artificial scarcity – This is unethical and will ultimately tarnish your brand once people wise up

Finally, remember:

The goal isn’t to push everyone toward the most expensive option.

It’s to meet the maximum number of people where they are while preserving your value and building a movement of people doing meaningful, impactful work.

Serving a Movement

My complete ecosystem looks like this:

• Free content opens the door and serves everyone
• Low-cost entry points ($20-$6,000) provide accessible depth for those ready to invest
• Premium offerings ($7,500+) deliver personalized, high-touch support for those who need it

Each tier is complete and valuable on its own. Each connects to the others.

Each serves people at different stages with different needs and budgets. Each preserves my own value.

I hope that through these posts, I’ve given you things to think about in your own business.

This isn’t just about making money, it’s about being in service of a worthy mission.

If you haven’t found that yet, at least you’re here which means you’re searching in the right place to start.

I hope you enjoyed this post!

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