Offers For Impact, Part 3: When to Go Premium
Premium pricing isn’t exclusionary when you’ve built a complete ecosystem. Here’s when you’re ready to go premium, how to determine what warrants high-ticket pricing, and how I structure my own offers.
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Offers For Impact, Part 2: Low-Cost Entry Points
Not ready for high-ticket offers but want more than free content? Here’s how I designed four low-cost entry points—from $20 courses to $6,000/year—that preserve value while meeting people where they are.
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Offers For Impact, Part 1: Make Important Ideas Accessible
When you offer something genuinely valuable for free—not watered down, not a teaser—it doesn’t cheapen your paid work, it validates it. Here’s how I think about my four free channels and why they exist.
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How I Designed My Business to Serve a Movement, Not Just Clients
Most coaches pick one format and price point, but that excludes people at different stages. Here’s how I built a business designed to serve a movement, not maximize profit per client.
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Volume of Opinions
Everyone’s entitled to their opinion, right? But what if “opinion” is just linguistic cover for incitement to harm? Here’s how to spot the difference — and what to say when you catch someone hiding.
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On the Process of Becoming
As a child, I thought adults were fixed, unchanging characters. One of youth’s follies is missing the full context. We’re not something permanent — we’re always in the process of becoming.
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The Big Question: What Can I Actually Do?
We scroll past violence and authoritarianism, then rush to our next Zoom meeting. The paralysis isn’t apathy—it’s fear by design. But between posting online and risking everything, there’s a framework for deciding what you can actually do.
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We Are The Examples
Our culture pushes us to do more, achieve more, accomplish more — all driven by fear. But this relentless cycle creates the very problems we’re trying to avoid. What example are you setting?
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The Kaizen Trap
You know about Kaizen — continuous improvement. But there’s a trap most people fall into that turns this powerful concept into an endless loop of perfection that never sees the light of day.
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Misdirection, Projection, and Political Violence
We’re quick to condemn certain acts as “political violence” while ignoring others that cause far more harm. Maybe it’s time to expand what we consider violence — and who’s really perpetrating it.
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