Offers For Impact, Part 3: When to Go Premium
Premium pricing isn’t exclusionary when you’ve built a complete ecosystem. Here’s when you’re ready to go premium, how to determine what warrants high-ticket pricing, and how I structure my own offers.
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Offers For Impact, Part 2: Low-Cost Entry Points
Not ready for high-ticket offers but want more than free content? Here’s how I designed four low-cost entry points—from $20 courses to $6,000/year—that preserve value while meeting people where they are.
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Offers For Impact, Part 1: Make Important Ideas Accessible
When you offer something genuinely valuable for free—not watered down, not a teaser—it doesn’t cheapen your paid work, it validates it. Here’s how I think about my four free channels and why they exist.
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A (Relatively) Complete Guide to Lead Generation
Let’s talk about lead generation. Discover some key distinctions to fit your timeline, grow your network, and secure the clients you need now.
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Branding lessons from Superheroes
When I say Superman, you probably know who I’m talking about. You probably know what he looks like, what his chest insignia looks like, and…
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Steal these 20 posts to generate engagement for your Group or Page
We’re going super tactical today. If you’ve got a business-oriented group on Facebook or Linkedin, or a business page that could use a little attention,…
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Marketing Overnight
I’ve been working with businesses on Marketing and Brand strategy for more than a decade. I can’t even count the number of times a plan…
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Just Do…Something
As a business owner, entrepreneur, or even someone responsible for your company’s marketing, it’s your job to make some noise. It’s your job to let…
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Marketing: What’s currently working & how to prepare for success
Most of the companies that I’ve ever worked with, want to be a runaway success. They want marketing plans that result in uncontrolled virality. They…
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The Five Secrets of Brands that Succeed on Social Media
It’s been a little while since I’ve talked about Social Media, yet it’s still something I get asked about regularly. So, today,as a special treat,…
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