Understanding Brand: 3 Perspectives
Understand the three perspectives of Brand: what you say, what you do, and what others say about you. Pursue brand unity through alignment and integrity, not just PR exercises.
Getting to know The Funnel
Discover how every aspect of your business, from website design to customer interactions, shapes your brand’s journey. Dive into the marketing funnel’s layers to craft effective strategies.
This Sales Secret Can Change The World
Discover the power of listening in sales. Learn why personalized, empathetic interactions matter more than pushing a one-size-fits-all approach.
How to properly serve a sh*t sandwich
Learn how to craft effective feedback sandwiches—sans the sh*t—with genuine compliments, meaningful insights, and mutual respect.
Brandemic: The Plague of Vague
Unveil the secrets behind vague sales pitches and unclear website copy. Discover why people copy patterns and how to stand out with authenticity.
“Honestly, I don’t like it”
Learn the golden rule of feedback: “Yes, and…” Validate perspectives, build ideas, and collaborate for a kinder, more effective world.
How to write incredible emails
Learn the art and science of crafting emails that evoke emotions and drive meaningful responses. Master the balance between impact and subtlety for effective communication.
Are you a great client?
Be the client you’d love to have. Respect, communication, and collaboration are key to fostering great business relationships.
Look How Smart I Am
Don’t fall for the X vs Y marketing trap! Learn why honest communication and nuanced understanding are key to impactful work and personal growth. Discover how to do better in a crowded marketplace.
How To Build a Brand without “Brand Words” and Platitudes
Uncover the difference between “big B, Brand” and brand, and why clarity and honesty are essential in building a meaningful and impactful brand strategy. Discover the power of words and integrity in defining your brand’s purpose and values.
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