Few brands or people think that meeting in real life could be part of a social media strategy, but I’d strongly advise it. Meetup.com, and other event-based sites, are a great way to meet people in real life who share similar interest to you. Additionally, there are meetups and events for people of every possible interest including… What your prospective clients would be interested in.

Find the meetup that is most in line with the goals you are trying to achieve, and then attend that event to meet people. Bring business cards but more importantly collect them and follow up.

PS a business card is not permission to add someone to your newsletter. That’s a trashy move.