We’re going super tactical today.
If you’ve got a business-oriented group on Facebook or Linkedin, or a business page that could use a little attention, I’ve got a treat for you.
I’m going to offer you 3 strategic approaches to generating engagement, and a list of 20 copy-paste posts you can use — no email required to get it (tthough if you’re not yet a subscriber to Becoming Superhuman, maybe this will convince you).
Let’s cut to the chase.
Engagement strategies
Engagement is the fuel of social algorithms. When a post gets attention, it will then start to get more attention.
These are the three core engagement strategies I recommend for anyone running a group or page.
1. Encourage shameless self-promotion
This one is obvious. Give people the space and permission to promote themselves. Many will take you up on it.
2. Give a call to action to help others
This one works best when piggy backing off of the first strategy. Generally speaking, people want to think of themselves as helpful and generous people. So, give them a simple and specific way to do it.
3. Create conversation or debate
This one just requires you to ask some good questions that either divide the audience or create new, novel and intriguing responses. To illustrate what I mean by “divide the audience,” the following are examples of non-business questions almost guaranteed to divide your audience and set a comment section on fire:
- “Who is really the GOAT? MJ, Kobe, Lebron, or Steph Curry?”
- “The Beatles were overrated, change my mind.”
- “Which party is better at running the country: Democrats or Republicans?”
Divide the audience and they’ll spend days arguing in the comments.
Steal these posts
Now, with the strategies out of the way, steal these posts.
- What problem do you solve and who see you looking to meet? Reply to this prompt and don’t be too humble. You may also include one link.
- First Comment: CHALLENGE: send a connection request (with a note/message) to one person who comments on this post.
- Do you have a newsletter? Give a one sentence pitch then, drop the link below.
- First Comment: CHALLENGE: Find at least one newsletter shared on this post, and subscribe to it and, if you like it, recommended it to one other person.
- Do you have a podcast? Give a one sentence pitch then, drop the link below?
- First Comment: CHALLENGE: Find at least one podcast shared on this post, and subscribe to it and rate it 5 stars on apple podcasts and/or spotify
- Are you on TikTok? What are your videos about? Post a link to your channel.
- Are you on Instagram? What is your username?
- Do you have a YouTube channel? What are your videos about? Post a link to your channel.
- Entrepreneur and Self-Employed Roll Call! When did you start your business and what is your biggest struggle right now?
- What is your purpose, in life and/or in business?
- What is something in business that frustrates you?
- What is the most overlooked opportunity in business right now?
- If you could give your younger self career advice, what would you say?
- What qualities do you think make a great leader?
- What book do you think everyone should read to succeed in business?
- What Brand are you fiercely loyal to?
- What is the most memorable advertisement you’ve ever seen? Post a link in the comments.
- What’s your favorite business podcast?
- Attention Authors: what is a book you’ve written and what is it about? Post a link to buy it online.
- What’s the best email sign off? Sincerely, Warm Regards, Thanks in Advance, or something else?
- What’s your favorite TED Talk?
- In a billionaire WWE Royal Rumble 10, in a fight to the death, who’s the last rich guy standing? Competitors: Elon, Bezos, Zuck, Buffet, Bloomberg, Gates, Ellison, Branson, Ballmer, and Cuban.
Make an Index
If the site you’re using allows for posts to be edited and you’re feeling up to it, create an index post and pin it to the top. Curate a list of similar posts (e.g. shameless self promotion) with links to each post. This way, new members/followers can participate in the posts and give them new life later on.
That’s all for today.
Good luck with your group and feel free to post a link to it in the comments or send me a message.
