Exploring Content Cadence and Volume
Wondering how much content to create? Discover why there’s no one-size-fits-all answer and how to focus on what truly matters for your unique strategy and goals.
How To Write Copy That Is The Perfect Length
Think shorter content always wins? Think again! Discover why longer content can thrive and how the myth of shrinking attention spans might be misleading. It’s about quality, not length.
Immeasurable Impacts and the Downside of Perfectly Efficient Marketing
Discover the balance between ROI and purpose. This post explores the shift from strictly measurable marketing to embracing creativity and social impact, reminding us why we fell in love with marketing.
Content Atomization and the Efficiency Principle
Turn one video into 14 pieces of content in just over an hour! Learn about content atomization and how to maximize your marketing efficiency. Discover tips to get the most out of your content creation efforts.
How to determine your marketing budget
Learn how to set a marketing budget using two common methods: a percentage of annual revenue or “backing into it.” Discover tips for prioritizing ROI and the importance of adjusting strategies over time.
Marketing Strategy: Planning for Membership Organizations and Non-Profits
Learn how to build a strategic communication and marketing plan for membership organizations and non-profits. Discover key strategies to attract donors, volunteers, and members, and achieve your goals effectively.
The Podcast Monetization Strategy You Didn’t Think About
Most podcasts fail by episode 14, but there’s a hidden path to success beyond just chasing downloads. Discover how inviting the right guests can drive significant revenue and build valuable connections.
Memorable
Discovering what makes you memorable isn’t about standing out for its own sake. It’s about forging connections that resonate. Be authentically you, like my red Pumas, sparking conversations and connections everywhere.
Stop Doing That!
Stop using manipulative marketing tactics like passive-aggressive pop-ups and deceptive mail. These strategies harm your brand and annoy customers. Learn why honesty and integrity are key in marketing.
How to Write a Book
Writing a book is tough but rewarding. Learn how I tackled it: finding my “why,” outlining my ideas, and discovering my writing style. Use my journey to inspire your own book-writing adventure.
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