Understanding Brand: 3 Perspectives
Understand the three perspectives of Brand: what you say, what you do, and what others say about you. Pursue brand unity through alignment and integrity, not just PR exercises.
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Getting to know The Funnel
Discover how every aspect of your business, from website design to customer interactions, shapes your brand’s journey. Dive into the marketing funnel’s layers to craft effective strategies.
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How to properly serve a sh*t sandwich
Learn how to craft effective feedback sandwiches—sans the sh*t—with genuine compliments, meaningful insights, and mutual respect.
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“Honestly, I don’t like it”
Learn the golden rule of feedback: “Yes, and…” Validate perspectives, build ideas, and collaborate for a kinder, more effective world.
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Are you a great client?
Be the client you’d love to have. Respect, communication, and collaboration are key to fostering great business relationships.
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How To Pay For Free Advice
Uncover the hidden economy of social capital and the art of repaying generosity in professional networks. Learn how giving back creates a wealth of opportunities for everyone involved.
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Be Careful Who You Let In The Club
Discover why having a filter for your brand is crucial for attracting the right clients and repelling the wrong ones. Unlock the power of clarity and integrity in business.
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Complexity
Delve into complexities. Simplifying without understanding leads to oversights. Curiosity and learning are key to addressing profound societal issues.
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The Puppy Test
Discover why one struggles to leave a popular social media platform despite its controversies.
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Ending My Contentious Relationship with Social Media
iscover the evolution of social media from a passionate advocate’s perspective. Dive into the challenges, frustrations, and ethical dilemmas that led to a change in approach, urging us to demand better.
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