Go Out Swinging: The Dec Q4 Plan

The end of the year can feel like a time where nothing gets done.

No new business, no new projects… just running out the clock until after the new year.

But the reality is that there are still deals getting done, there are still opportunities to grow, and there is still time left on the clock.

If we fail to take advantage of these opportunities, we’ll have less momentum going into the next year, and we’ll have fewer people to reconnect with in January.

The key is to approach this time with a mixture of hopefulness about what is possible while being realistic about what’s going on.

So, today, I’m going to take you through my process for getting a few more wins under my belt before the end of the year.

Step 1: Look around

This first step is critical because every year is a little different. The opportunities available to us are subject to the reality of this moment.

So, what is that reality right now?

Uncertainty.

There might be a new war starting soon. More cities are being occupied by the military. People are being kidnapped off the streets by unidentified masked goons. AI is steamrolling industries. Mass layoffs hit the front page of WSJ every other day. Everything is more expensive.

…and that’s just to name a few.

This means most people have less money.

It means most companies are trying to do more with less.

It means a lot of people are stressed, afraid, and looking for ways to feel some sense of safety.

Whatever I decide to do between now and Jan 1st must consider these factors.

Step 2: Make a Plan

Now that I have considered the game board, it’s time to create my strategy.

I start by asking myself two questions:

Question 1: What can I do to help?

Within the stated problems above, I see several ways to help.

For people who have less money but are stressed, afraid, and looking for safety, I can provide free or low-cost resources that help them do more.

For teams trying to do more with less, I’m able to help them see what’s slowing them down, where the opportunities are, and show them how to design a human-centered system that gets more important work done, without burning out.

Question 2: What do I need?

I, like everyone, feel the squeeze of this abysmal economy. I need to have sustainable streams of revenue to pay for food, housing, healthcare, etc.

I also require autonomy, which means that working for myself and never falling back into employment is of paramount importance.

Finally, I need to advance my mission of helping to bring about a world that is kinder, safer, and more equitable.

Synthesize the Plan

Next, I combine the answers to these two questions to arrive at some concrete ideas for the end of the year.

I make sure to apply a metric to each of these plans so that I can measure my results.

1. I will create and give away two free resources that solve a specific problem related to revenue generation for my community.
2. I will help three people, for free, to solve a business challenge they are facing—through office hours and 1:1 coaching.
3. I will find five companies who are trying to do more with less, and initiate a sales conversation about my Workshop Programs—including Pressure Points and Building a User Guide.
4. I will pick one big project to finish before the end of the year that has significant impact and revenue potential in 2026.

These are four concrete, specific, and measurable actions I can take before the end of the year to help others and myself at the same time.

Step 3: Eliminate All Distractions

Since the end of the year is expected to be quiet, it also means that it is significantly easier to clear the schedule of little distractions.

I can more easily prioritize the four actions above by taking fewer catch-up calls, extending my email response time, and canceling a few low-priority meetings.

While prioritizing my most important work is how I’d want my entire year to go, the end of the year provides a unique opportunity to do just that.

It sounds so simple…

But simple doesn’t mean easy. And even though it sounds simple, I wonder how many people reading this will actually do something similar and put it into action.

In fact, the simplicity of this process is the best part. It removes the barriers of complexity in favor of getting me into the action immediately.

One thing I have seen time and time again in my life, and in the example set by others who accomplish great things, is that taking action is often the great divide. It is so much easier to stay in planning mode, to read more theory, and to discuss ideas, than it is to get out there and actually do a thing.

So this is how I’m going out there to do a thing, one step at a time.

I hope you enjoyed this post!

If you liked this post, then you will LOVE my newsletter (The Infinite Impact)
and my learning community (The Superhero Institute).