Offers for Impact, Part 1: Make Important Ideas Accessible

I want to start this short series by talking about free content, both the gated and ungated kind.

When I think about my free content, I come back to one core purpose:

Make important ideas accessible to anyone.

Each of my free channels are methods of helping people grow and inspiring them to do something important with their time here.

But, for many people, the idea of creating things for free can seem like a questionable use of time and energy.

So today, I’d like to show you how I think about each of these channels, the purpose of each and how it fits into a larger eco-system of offers, and how you can offer something for free (without holding back) and still making it valuable for yourself/your business.

Meet people where they are

I never want to manipulate people into spending more than they’re ready for.

Instead, I want to help the maximum number of people.

My free content exists because if all of my valuable ideas were locked behind paywalls, then it would limit who I could help grow and would limit the movement’s potential impact.

I believe we need a world with more superheroes in it, and the first step is finding those who don’t yet know how extraordinary they really are.

This is one of the reasons I offer free content, to meet people where they are.

What I’ve learned about free content

When you offer something that is genuinely valuable — not watered down, not a teaser — it doesn’t cheapen your paid work, it validates it!

People who transform through your free content come to your paid offerings already trusting you, already aligned with your values, and ready to go deeper. They’re not buying because of FOMO or scarcity tactics. They’re investing because they’ve experienced the quality of your thinking.

One of the reasons I love this approach is because it forces me to make a clear case for why my paid offerings would be valuable. If I can’t give away substantial value for free and still have compelling reasons for paid offerings, then I have a shallow offering.

The free content should be complete and transformative on its own. The paid offerings should be for people who want more depth, more support, more personalization, or faster results — not because the free stuff was deliberately incomplete.

You might consider free content as part of your mix if you genuinely want to expand your reach and impact beyond people who can pay. It’s not the only approach, but it’s one that aligns with my goals of building a movement rather than just building a business.

Why This Doesn’t Diminish Value

Even though I’m not being paid, giving away free content doesn’t diminish my value at all.

Here’s why:

First, I need to write anyway. I can’t not create things. It’s in my nature to build. So there is nothing lost simply because I’m not getting paid for every piece of content.

Second, the work I do in developing ideas on Becoming Superhuman becomes the structured learning I offer in Infinite Impact, which becomes the full-fledged guidance offered in my paid courses on The Superhero Institute.

In short, this is literally just sharing my workshop. You’re seeing my process.

Third, I want to help people. Apart from the need to pay my bills and feed my family, I don’t want to have to earn money from everything I create. Being able to help some people without getting paid is immensely valuable to me.

It’s a reflection of what I believe: that knowledge should be shared and discussed, and that it’s my responsibility to help people with the gifts I have.

Fourth, all paid offerings must have some way of being promoted and shared with the intended audience. This is the investment in building an audience for my paid offerings.

The time and energy I dedicate to these free offers are baked into my entire revenue model based on the pricing and timing of my other offers. In the end, it is averaged in.

About My Free Channels

I have four free channels: Becoming Superhuman (blog), Rogue (podcast), Infinite Impact (newsletter), The Superhero Institute (community).

These channels offer audiences three different levels of engagement or anonymity. The intention is to give people a clear path to be as engaged as they’d like to be.

• The audience for blogs and podcasts are anonymous.
• When someone subscribes to the newsletter, they become a bit more known as I now have a first name and email address and can communicate directly.
• When they join the community, they not only become more known to me, but to others with similar values.

I chose my 4 channels according to my goals. If I am to grow a movement of superheroes making a difference in the world, I must find ways to include as many people as possible, and make it easy for them to go from strangers to community members.

With these 4 channels I can offer:

• Different formats: Some like to read (blog), some like to listen (podcast), some like structured email (newsletter), some like community discussion (Skool). I have all of them.
• Different pacing: Some like real-time interaction (scheduled events), some like asynchronous learning (community, courses, blog/podcast archives), some like information dripped out (email newsletter, some courses). I have all of it.
• Easy accessibility: Nearly everything is offered in multiple formats, is very easy to find and use, and I am very reachable across all of these free channels.

The gravitational pull of all free content is designed to push people toward The Superhero Institute.

This is the hub that provides the clearest path from free content to my paid offerings.

A Breakdown of my Four Free Channels:

Becoming Superhuman

This is where I write about whatever ideas and topics are relevant for me right now. Topics often includes leadership, productivity, personal growth, creating meaningful work, building impactful businesses, and fighting systems of oppression.

It’s free to read for anyone on the web. Just enter the web address and read any and all posts for free. No email required, no gate, no catch.

Purpose: This is one of my public discovery points. Some may find me through search and some through social. When people find it, I want them to be able to consume as much as they want and learn from posts that don’t hold anything back.

The hope is that this gets people interested enough to subscribe to the newsletter and/or join The Superhero Institute.

Who it’s for: Anyone curious about doing work that matters. You don’t need to be “ready” for anything.

Just read and consider.

How it serves different brains: Written format allows people to consume at their own pace, return when ready, skip around based on interest. All posts are categorized by tag and the entire archive is fully searchable and accessible, anytime.

Rogue Podcast

My free podcast exploring people’s superpowers. Through conversation, I break down how other people do extraordinary things so my audience can replicate it.

Purpose: An expansive way to learn new abilities by hearing other people’s stories and journeys rather than just my frameworks and ideas. It’s also a different format for those interested in growth but who prefer listening over reading.

Who it’s for: People who want to see examples of what’s possible, who learn better through conversation and storytelling, or who want content they can consume while driving, walking, or doing other things.

How it serves different brains: Audio format meets people who don’t have time to read or prefer auditory learning.

Conversational style feels more accessible than written instruction. Story-based learning works for people who need concrete examples. I also turn each episode into a PDF guide available to members of the Superhero Institute.

The Infinite Impact Newsletter

My free weekly email. It’s a curated experience that walks people through ideas in a specific order.

It starts with 1) foundational philosophies in “Essential Philosophies,” then moves to 2) taking first steps in “Begin,” 3) building capabilities in “Enhance,” 4) pushing toward heroic action in “Super,” and continues on from there…

Purpose: It’s a free way to get people to open their mind to the idea that they are capable of more. We start with foundational ideas and continue layering in new ones until people have the tools they need to make a new impact.

Who it’s for: People who want a clear path rather than random discovery. The sequential delivery prevents overwhelm. You get exactly what you need, when you need it.

How it serves different brains: Dripped delivery creates a consistent rhythm and prevents overwhelm. The structured progression serves people who need order and clear paths. Shorter format (500-750 words) makes it digestible. Email format meets people where they already are.

The Superhero Institute (Free Tier)

My learning community with different tiers hosted on Skool. At the free tier, this is where I provide community access, a few smaller courses, and content that can be unlocked through engagement in the community.

Purpose: This is the space where values-aligned people can come to meet one another for free, gain access to additional, more comprehensive resources, and connect with me directly.

Who it’s for: People who need connection and belonging, who want to be part of a community working on meaningful things, or who learn best in conversation with others.

How it serves different brains: Multiple formats available (discussion forums, courses, live events). Asynchronous community allows people to participate on their schedule. Engagement-unlocked content rewards participation. Direct access to me and others creates accountability and support that some people need.

Not everyone is a customer

All of my free content tends to focus on the power of framing: how changing what you pay attention to, how awareness of systems gives you a new relationship to those systems, and how changing the way you see yourself changes what you’re capable of.

The first transformation from any of these free channels is a change in perspective. My hope is that beyond simply being inspiring, it shifts how you see yourself in the context of the world in a way that you simply can’t unsee.

Once you know what you’re capable of, you can no longer go back to a life of self-doubt or accept a life where you go through the motions waiting for the end.

And if that happens but you never become a customer, I’m totally okay with that. Just go out there and make your impact!

My free content is there as a door.

When people choose to walk through the door, all of the paid offers that follow are simply options for them based on where they are, what they are ready for, and what they can afford.

In the next post, we’ll walk through the door together and I’ll explain how I designed low-commitment entry points: Starting Points and The Superhero Institute paid membership. In the weeks following that, I’ll talk about my coaching offers and then finally my consulting and speaking offers.

Much like today, I’ll explain the extensive thinking that went into all of these offers, and how it allows me to meet people where they are in service of the movement I’m trying to build.

My hope is that these posts give you a spark of inspiration for how you can shape your offers to align with your skills, interests, goals, and ultimately help you make a bigger impact with the time you have here.

I hope you enjoyed this post!

If you liked this post, then you will LOVE my newsletter (The Infinite Impact)
and my learning community (The Superhero Institute).